Search Engine Marketing has come a long way, baby. But then again, maybe it's not come so far at all. It all depends on perspective, and how you look at the tools a web designer is using today vs. What has been used in the past. Many web designers are still using the standard markup language of HTML (which stands for Hyper Text Markup Language) or a version of this design structure to create web pages. Originally created by physicist Tim Berners-Lee in 1980, HTML is essentially a hypertext system that is Internet-based.
Using elements which are "tags" to interpret and compose text, images and more, HTML is the basic structure for web pages.
Having survived the browser wars between Microsoft's Internet Explorer and Netscape Communications, HTML had its drawbacks for design options. While great for creating complex multi-column layouts, adding color and fonts wasn't so easy. Enter the use of Cascading Style Sheets (CSS) for look and formatting. CSS began being used in 1996, and now almost all web pages actually use CSS to "describe" the way they are presented to the viewer or browser. CSS lets a designer separate document content from presentation elements like font, color and/or layout.
Search Engine Optimization85%
Website Design and Development90%
Social Media Marketing80%
Conversion Rate Optimization96%
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