No users visit the site for no reason. In order for users to visit your site, you need to have a reason for the user to visit. And, when users visit the site through search, the reason they visit is because of the answer to the question. The SEO task is to provide content that is the reason searchers visit your site, by predicting and answering questions from search users first. To do this, it is necessary to understand your search intent and context by insight into your visitors’ interests.